August 2, 2022

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Heidi Tollefsrud Named Vice President – Customer Experience Director

Heidi Tollefsrud Named Vice President – Customer Experience Director

Deerwood Bank has named Heidi Tollefsrud as Vice President – Customer Experience Director for all twelve of its locations. 

A graduate of the University of Minnesota Duluth, Tollefsrud has been with Deerwood for more than 10 years, starting as a teller in 2012. Over the last decade, Tollefsrud rose through the ranks and has been a key leader for Deerwood Bank’s retail team for the last 5 years.

In her new role as VP – Customer Experience Director, she will manage Deerwood Bank’s entire retail department while also working to streamline and integrate the customer service experience across all delivery channels.

“I am very excited to make the customer and staff experience better through the use of technology.  If we can create efficiencies and streamline processes on the backend, it will result in a better customer experience, which is a win for everyone.”, said Tollefsrud.

In her free time, Tollefsrud enjoys spending time with her friends and family while they explore new places in nature. On a warm summer day, you might be able to find Heidi riding her motorcycle on a nice tour around a local lake.

Jed Rusk

Office: 218.316.3539
Email: jed.rusk@deerwoodbank.com

Jed Rusk is the Director of Marketing and Communications at Deerwood Bank. He graduated from the University of Wisconsin – Stout with a Bachelor’s Degree in Business Marketing and Advertising. Jed handles all of Deerwood Bank’s business-related content, including press releases and community announcements.  When Jed gets a free moment, he enjoys spending time with his wife, Rachel, and their Golden Retriever, Leo. If Jed isn’t around the bank, you can probably find him at the local hockey arena or out on the golf course.


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